Here are answers to some questions you may have:

Q. I'm pretty "computer savvy" as a user, but that's about it. Can I do this?
A. Absolutely! The uSight tool (uBuilder) is very user-friendly, has clear, non-technical instructions, and is easy to navigate; you will have the uSight Customer Service 800 number, with a live person answering; and Chrystalis Web Systems will be standing by to help.

Q: How do I get started?
A: You will receive a User ID and Password from uSight, allowing you private access to the uBuilder online tools. Following the uSight instructions (and with assistance from Customer Service if needed), the first steps are things like Domain Name, Site Name, selecting a site template style you prefer, and assembling your library of product pictures, animation and the like. After that, you start building pages, typing text and following the instructions, until you feel it is a complete site.

Q: Will I have choices about the look of my site?
A: Yes! uSight provides 14 choices of site templates - each with a different look, color-theme, and style. You can try each and every one if you wish - then choose. That's the way we did it - why not?

Q How long does it take to build my site?
A: That will vary. If you need a fairly simple site - just a few pages, with information about your products or service, and about how to order and contact you, it can be done in just a few hours. If your site will have many pages, with lots of text and graphics, it may take several sessions over several days, depending upon how long you work on it each session.

We completed our basic site, with 13 pages, animation & pictures, in about 3 days - then spent the next few weeks fine-tuning. We think this is probably fairly typical.

Q: When it is ready, how do I launch my site?
A: Your uBuilder has two very important buttons. One says PREVIEW - to see what your site will actually look like - before you are ready to launch it "live" onto the Internet. You will probably use this button a lot - to check your work as you go along. The other button says PUBLISH - that's the one you click on when you are ready to go live!

Q: Can I change or add to my site after it is published?
A: Of course! If you chose the web hosting option, simply go back into your uBuilder, make the changes/additions, and Publish again - as often as you wish. This is the maintenance you won't ever have to pay someone $100 an hour to do for you! If you chose the web page option, just email the new .htm or .html pages to us and you page/site will be updated within a few hours. If you have special instruction, just tell us when you start your account.

Q: After publishing, how do I get traffic to my site?
A: First of all, order some new business cards with your new Web address on them!  Eventually, you'll want to add your web address to all of your other business documents and advertising - but just take it at the pace you can afford.

Beyond that exciting first (small) step, there are so many different ways to market your site that we really can't attempt to cover them here. Suffice to say, this should be your next important step after publishing. There are many companies who offer services in this area - some free, some not.

To help you get started, Chrystalis Web Consulting can register your site with 1500 search engines, including all the big ones. Additionally, we offer many additional marketing services, such as traffic monitoring, ongoing search engine submission services, upgraded website entry-pages and custom banners - or we can put together a whole marketing campaign for you, if you wish. However, you should definitely plan to investigate all of the many available options for yourself, and decide what marketing approach you prefer, and what your budget will be. You might also want to talk with other small business owners you know who have websites, to see what worked well for them (and what didn't).

We CAN tell you that in general, "pop-up" ads are NOT terribly popular with most web users, but you may want to consider the newer, less intrusive "pop-under" advertising currently being offered.

Q: How can I get live help if I need it?
A: uSight Customer Service is available Monday thru Friday 9AM 'til 8 PM (Central Time). Chrystalis Web Systems is never more than an e-mail (or call) away - and we check our voice and e-mails at least twice every day, 7 days a week.

Q. I've see ads to "Get your own website for $19.95!" Any comment?
A. Just one - in this case, it is really TRUE that you get what you pay for. This is a long term investment in the future of your business, and you should approach it that way. Many of those "cheap" sites you see advertised are not truly set up to handle a BUSINESS website - and buyers may experience problems, such as: the server crashing; limited pages, capacities or resources for your site; virtually NO live customer support; or (this is really bad) the site being limited to one visitor at a time - just to name a few.

Remember, if you choose an inferior product or provider, and as a result your website is offline or otherwise unavailable for even a few hours (usually it's more like a whole DAY), the money you lose during that time will probably be MUCH more than you "saved" by purchasing a cheap website. uSight, our parent company, has been serving businesses for a long time, with large and small company sites and knows that quality is better than quantity. Working with this partnership of uSight and Chrystalis Web Consulting, you will have a fully secure, COMMERCIAL- level site - and real, live people to assist you - for an investment in your business of less than $500 (or for less than $4000, if you add a full Merchant Account). Isn't your business, and therefore your personal success, worth it that kind of ONE-TIME investment? It definitely was to us.

We believe that the decision about your business website is crucial to its future success, and should definitely not be made based primarily upon price. Since, by "doing it yourself", you WILL already be saving thousands of dollars in design and maintenance fees, then - unless you are currently a computer expert yourself - the more important issues become:

Ease of use
Availability of LIVE support
Reliability
Flexibility of features
Range of features available (Shopping Cart, Merchant Account, unlimited pages, etc.)
Availability of add-on services, should you choose to do so.
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We did our homework, and explored many other possibilities, ultimately deciding that uSight was absolutely the best value we found. We have not been disappointed - it's a great product, and we think you will agree.

We are a registered distributor for uSight.com (Provider of easy-to-use online website design software, and related website building tools and services for small business web sites.)

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